Released on: May 5, 2008, 2:27 pm

Press Release Author: Mr.Richard Kay

Industry: Automotive

Press Release Summary: Ceramics Are Superior to Steel in Harsh Environments

Press Release Body: Palm Springs, CA, May 6, 2008 - Champion Bearings, Inc.,
announced today that its ceramic ball bearings will be used extensively in the
Natalia SLS 2 sport luxury sedan, the $2 Million supercar from DiMora Motorcar.
\"Steel ball bearings have been used in automobiles for more than a century, and they
have improved a great deal over that time. We still produce steel bearings for
customers who want them,\" said Richard Kay, CEO of Champion Bearings. \"But there are
inherent problems with steel bearings, from microweld adhesion to magnetic charge
buildup, that require quite ingenious engineering workarounds to overcome. These
problems simply don\'t exist when the balls are made of modern ceramics such as
zirconium oxide or silicon nitrate.\"
The surfaces of steel balls are rough at the microscopic level. When they rub at
high speed, they can wear down or generate enough heat to weld together. Lubricants
such as oils or bearing grease can reduce these problems, but add their own problems
in terms of leakage or contamination.
\"These new ceramic bearings are far better than steel in most automotive
applications,\" said DiMora Motorcar CEO Alfred DiMora. \"They don\'t need grease, they
run cooler, they last longer, they don\'t corrode, they can run at higher speeds, the
list goes on and on.\"
In the Natalia SLS 2, Champion ceramic ball bearings will be used in the wheels,
steering system, alternator, the 1200-horsepower DiMora Volcano V16 engine, and
other systems where performance is critical.
\"We have been looking all over the world for the absolute best Technology Partners
to help us create the magnificent Natalia SLS 2,\" said DiMora. \"We have been pleased
to find many of them in the United States. It was a very pleasant surprise to find
that the best ball bearings on the planet are made at the Champion Bearings factory
right here in Palm Springs.\"
\"In designing the Natalia SLS 2, DiMora Motorcar has set extremely high standards
for its suppliers to meet,\" said Kay. \"We have proven that we can deliver the
high-performance bearings needed. We are proud to play an important role in this
great demonstration of American automotive engineering.\"
About Champion Bearings
Since its founding in 1979 in Palm Springs, California, Champion Bearings has been a
world leader in advanced ball bearing design and manufacture. Please visit
www.championballbearings.com.
About DiMora Motorcar
Based in Palm Springs, California, DiMora Motorcar crafts automobiles designed to
exceed expectations for safety, performance, technology, ecology, beauty, comfort,
and luxury. We are the first to reveal the design, production, and testing of our
automobiles via the Internet so that people around the world can learn about--and
participate in--the process.
The founder, CEO, and driving force behind DiMora Motorcar, Alfred J. DiMora,
produced two of America\'s finest luxury automobiles, the Clenet (as owner) and the
Sceptre (as co-founder). When President Reagan declared 1986 the Centennial Year of
the Gasoline-Powered Automobile, Mr. DiMora\'s Clenet was selected as the Official
Centennial Car. As a result, he and the Clenet were honored at the Automotive Hall
of Fame in Michigan. He also founded Starbridge Systems, Inc., where he developed
the FPGA supercomputer. Using his technological and automotive backgrounds, Alfred
DiMora blends the two worlds together to create this new experience in automotive
history, the Natalia SLS 2. For more information about our products and how your
company can become a Technology Partner of DiMora Motorcar, please visit
www.dimoramotorcar.com.


Web Site: http://dimoramotorcar.com

Contact Details: Champion Bearings, Inc.
Mr.Richard Kay
2525 Anza Road, Suite U
Palm Springs, Ca. 92262
800-900-2236
RichardKay2233@aol.com